Results
93%
increase in unique visitors to our PAY product page, which is DailyPay’s core product page.
373%
increase in unique visitors to our PayEx page, which highlights DailyPay’s main product suite.
Navigation Rebuild
DailyPay is a fintech company that provides earned income software and a suite of payroll products that enable large employers to provide hourly workers with flexible access to their pay.
DailyPay underwent a company-wide rebrand that resulted in a redesign of the website. As a result, a team of in-house employees and an external web agency were tasked with rolling out the new brand and making needed improvements to the website including the launch of a new navigation. This opportunity allowed us to improve the user experience and elevate the brand, but unexpected events made launching the project more challenging than initially anticipated.
Role
Product Designer
Type of Work
Heuristic Evaluation, Competitor Research, Stakeholder Interviews, Wireframing, Prototype, High-Fidelity Designs
Duration
4 weeks
Team
Marketing Leadership, External Web Agency, In-House Engineer, Website Manager
Key Observations
Plan For Future Needs
Stakeholder interviews revealed new product categories, new audiences, and differing points of view that needed to be included. It was clear that the navigation did not accurately represent the new positioning of the company. These conversations provided a clearer picture of the company roadmap. We were able to design and build with this in mind, which allowed us to make more informed decisions and create a better navigation menu.
Pushing Forward
We were under a tight deadline and the company rebrand was behind schedule just days before a high-profile launch. This created challenges and required us to manage expectations internally. Due to deadline constraints, the agency responsible for the build was unable to launch the navigation as designed. Post launch we worked to get closer to the original design. Then we shifted work back in-house where we continued to make improvements.