Hey, I’m Luigi, a Senior Product Designer with a passion for all things design. I have experience in e-commerce and fintech.

Solo Stove

Redesigning the Core Customer Experience to Increase Conversion

Solo Stove is a beloved brand in the outdoor space specializing in fire pits, camp stoves and pizza ovens. I redesigned their main purchase flow to add new features and improve key conversion metrics to support expansion into new markets, categories, and optimize Solo Stove’s existing offerings.