To develop a brand identity for a startup streetwear brand that is focused on sneaker lovers and their appreciation of the story and design of each pair in their collection.
The name "Streetlore" is derived from the word folklore. Just as stories are passed on from generation to generation, so too are popular sneaker models and styles. The letter "S" represents the collective sneaker culture. I broke it into several pieces to represent the different eras that comprise it. Legendary streetwear has longevity.