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Semifinalist - 2018 Adobe Design Achievement Awards

Student Brief


To create a new campaign event and identity for the NYC Department of Education (DOE) with the goal of improving its image with kindergarten through fifth-grade students and their parents.


Playbright is a campaign event aimed at improving DOE's image regarding the quality and availability of physical education for all 1.1 million NYC public school students. The campaign is based on the concept that DOE would hold a series of family sports and physical fitness events in underserved school districts. The design is inspired by the geometric shapes that kids first learn in primary school, which also compose the athletic fields and courts they play on.

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Playbright Indoor Sign Mockup.jpg
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