Naples 12-20-17 1117 Thumbnail 2.jpg

Naples

Student Brief

Objective

To create a tourism brand identity and mobile site for the City of Naples, Italy that captures its ancient history, while portraying it as a vibrant, welcoming, and adventurous destination. 

Solution

The oversized, arched entryways adorn the front of prominent cultural, government, and religious buildings throughout the city regardless of their architectural period. I envisioned the doors of Naples ancient past as a symbol to welcome new visitors, while also representing the unknown adventure that awaits beyond the arch. 

Naples Poster Mockup 12-19-17.jpg
Naples Mobile Site - Mockup - 12-24-17 1108.jpg
Naples - Front & Back Postcard Resize - 12-28-17.jpg
Naples Map Mockup.jpg